Rani Mani , head of global employee advocacy at Adobe* delivered an impassioned presentation filled to the brim with B2B influencer marketing insights, with a special focus on how the best influencer relationships are in essence not that different from successful personal relationships. Rani explained how she’s come to have a love affair with influencer marketing, and shared the process she uses to help turn mere social media heavyweights into long-term and deeply-engaged Adobe advocates — a plan than can be implemented by any brand willing to put in the time, effort, and especially the passion that Rani and her team have. When it comes to the domain experts Adobe is leveraging for the good of the brand, there isn’t any magic involved — no algorithm or gimmicks to beat the system — instead simply leveraging the power of humanity within B2B marketing influencer relationships, just as we do in successful real life relationships, Rani explained

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Adobe’s Rani Mani: 5 Tips For Creating Your B2B Influencer Marketing Love Affair #MPB2B

Tags: b2b influencer marketing, b2b marketing, influencer marketing, mpb2b, rani mani, SEO

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